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Pepsi is hoping its feel-good campaign creates a connection with OJ that is nonexistent.
That translation creates an opportunity for kids and their families to "make the foreign familiar". It's subtle, but if young children are introduced to a graphic tee with a kanji on it, or a dress inspired by a regional dance or art form, it creates a connection with a foreign concept.
This creates a connection with future clients that builds loyalty and trust: the fundamental principles to a thriving business that leads to constant referrals and repeat business.
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It allows me to be vulnerable with my audience and create a connection with them.
Is death, then, perhaps an easy way of trying to create a connection with the audience?
Vermont Teddy Bear is a small company whose impressive turnaround shows the power of creating a connection with customers rather than competing on price.
"Laurenceairline moves around the world creating a connection with Africa," says the designer, who studied political sciences and is based in Abidjan, Ivory Coast and Paris.
By entering the lion's den, the speakers would establish what speechwriters call a "handshake" — creating a connection with detractors by acknowledging their concerns.
This has created a connection with one of them". Eadgyth was born in Wessex in 910 into one of the most powerful families in England.
The opportunity to get facetime in order to create a connection with a prospective employer cannot be replicated by a phone call and is a big plus.
But if we can reconnect with these ancient ideals, and make them fresh again, we can create a connection with the hero in ourselves.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com