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Sure, they went to college, but they didn't even finish because they created an idea.
"It created an idea that the government would back high house prices," Jefferys says.
To provide practical advice for companies to address these challenges, we created an Idea in Practice that shares the experiences of two companies — American Express Consumer Travel Network and Texas-based energy company Reliant — as they implemented plans to reduce their customers' effort in service interactions.
Mroueh: We participated in one pitch where we created an idea that ended up going global.
So, one founder, Joe Gebbia, created an idea to stir dialogue called Elephants, Dead Fish and Vomit.
Following through on that concept, Deutsche Bahn has created an "Idea Train" (Ideenzug) that features a fitness studio, meeting space, and gaming consoles.
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Or perhaps the domination of a key strain of popular culture by Philip K Dick has created an ideas vortex from which no one can be bothered to climb free.
Equally strange are the attempts to create an idea of nationhood.
I hope it can be a resource and spark people's imaginations, create an idea of continual creativity".
The traditional means of creating an idea, product, company, film or album have been circumvented, allowing people to see funding, marketing and distribution by the Internet, he said.
"What you want is to create an idea of your product such that people see it as a venue for their own expansion.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com