In the O4C ontology, this concept was created aiming to store the keywords commonly used to identify a particular software concern.
Using Model-Driven Engineering Aspectpect Oriented Software Development, a high-level specification and implementation for Sm@rtConfig has been created, aiming at improving modularization and reuse in different applications.
McCann-Erickson will create campaigns focused on business travelers and Lowe Lintas will create campaigns aimed at leisure travelers.
Pfizer Inc. in New York named Deutsch Inc. in New York as the first agency to create ads aimed at consumers for Zoloft, an antidepressant, nine months after Deutsch was named to create campaigns aimed at consumers for another Pfizer drug, Zyrtec, an antihistamine.
Those agencies are Muse Communications in Culver City, Calif., which creates ads aimed at African-American and Asian-American consumers, and La Agencia de Orci & Asociados in Los Angeles, which creates ads aimed at Hispanic consumers.
López Negrete, Houston, will create campaigns aimed at Hispanics.
Another agency, Carol H. Williams Advertising, is creating ads aimed at African-American recruits.
Other wireless-site developers are looking to create material aimed only at the wireless market.
Campbell Mithun, an Interpublic agency in Minneapolis, will also keep its assignment, creating campaigns aimed at children.
