In the second scenario, all the manufacturer's products were grouped together in one location, creating a billboard effect.
As for whether BMW would create a billboard ad in response to Audi, Mr. Salkowsky said that BMW "may or may not respond".
The #ILookLikeAnEngineer billboard campaign initially aimed to raise $3,500 on Indiegogo, but has since increased the amount to $35,000 because the organizers underestimated how much creating a billboard actually costs, the event organizer, Michelle Glauser of Zana, said at the event last night.
Ad agency Mayo DraftFCB partnered with the University of Engineering and Technology of Peru in 2013 to create a billboard that captured air humidity and turned it into potable drinking water.
A few years ago, Chevrolet's advertising agency created a memorable billboard for Detroit's annual Woodward Dream Cruise, depicting a gorgeous red 1963 Corvette Sting Ray split-window coupe with the caption, "They don't write songs about Volvos".
The brand created an outdoor billboard that was only half done (it said "Have a br") and had a real ladder leaning on the board, as if the worker had taken a break.
It has also created a new image billboard to feature our collections, spaces, and staff.
In October last year, BMB created a "live action" billboard that featured a female troupe performing a Japanese-style dance, called Kuroko, up to 20 times a day for a week.
