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"We hate the Communists," said Marek Prchal, 35, an advertising executive who helped create the video.
To create the video and its Web site, Hearst turned to Sanborn Media Factory, a New York-based interactive agency.
The charred wooden torsos used to create the video are now displayed in front of the screen showing the images as a haunting reminder.
An official app will allow fans to follow the Band Aid 30 recording session live from Sarm Studios in London and the footage will help create the video.
To create the video clips, Idea City worked with Jesse Peretz, a director of music videos, commercials and films who has "such a comedic eye," Ms. Harris said.
Again, O'Malley Hansen has brought in Second City Communications in Chicago — the business-services arm of the famous Second City comedy theater — to create the video clips that are the centerpiece of the effort.
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The LTG project used a design research approach to create the video-based in-service PD program.
That's different than MTV's traditional model, where labels pay to create the videos and the network shows them for little, if any, payment to the labels.
So we had to actually create the videos for the Community".
Two Los Angeles comedians created the video, which has been watched more than 150,000 times.
In addition to Edward Bilous (music) and Alison Chase (choreography), Mirra Bank created the video.
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