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Not only do advertisers not give the whole truth, they are actually trying to create needs.
Second, this approach to time-based competition has produced efficiency, but efficiency that does not meet or create needs for any customer.
The authors quote Christopher Lasch, who back in the 1970s said "modern" advertising "seeks to create needs, not to fulfill them; it generates new anxieties instead of allaying old ones".
Companies create needs all the time to be brutally honest with ourselves, it's a core competency of good consumer products companies…When something is basically a commodity, like most consumer products, then differentiation comes from good marketing or the creation of needs.
It's all about age being a problem; let's create needs, let's create solutions, let's create money.
Whatever experience we create needs to be done the Wimbledon way, if you will.
Similar(46)
Market incentives could create needed stability in the supply chain.
Mr. Snow added that the stimulus would "create needed jobs up and down the state".
Luckily, all those new students should create need for more professors.
It is essential to establish partnerships and foster commitment and collaboration to create needed change in human resource management (HRM).
"Joy" redeems practical engineering for the consumer marketplace, not as a matter of creating needs but of finding unacknowledged ones.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com