Last June, 12 digital "beauty gurus," online personalities who create makeup-tutorial style video clips that attract millions of eyeballs, descended upon the YouTube Space Los Angeles, a production facility, for a month of schooling about the popular video-sharing site.
Aveda created makeup pencils that are certified by the Forest Stewardship Council, a nonprofit organization that encourages the responsible management of the world's forests.
But I never knew Marese was a makeup artist, and I certainly didn't know that for three months last year she spent every day creating makeup for Meryl Streep's Margaret Thatcher in The Iron Lady.
Mr. Tuttle created makeup for many of Hollywood's biggest stars, among them Judy Garland ("Summer Stock," 1950); Gene Kelly ("Singin' in the Rain," 1952); Katharine Hepburn ("Pat and Mike," 1952); and Esther Williams ("Million Dollar Mermaid," 1952), whose specialty by its very nature made makeup a challenge.
From high-end brands creating makeup shades based on the country's bright colors to skin- and hair-care lines capitalizing on Ayurveda, an ancient medicinal system using herbs and other natural ingredients, when it comes to beauty, inside and out, the industry is increasingly turning to the world's second-most-populous country.
From high-end brands creating makeup shades inspired by the country's bright colors to "skin- and hair-care lines capitalizing on Ayurveda," the ancient Indian medicinal system, the beauty industry is "increasingly turning to the world's second-most-populous country".
When the news broke that Rita Ora is to create a makeup range with Rimmel, she tweeted it was "#my mission" to make everyone wear her trademark red lipstick.
The 23-year-old former Floridian, who still has a year to go at Ringling College of Art and Design, uses her talent with brushes and pencils to create video makeup tutorials that attract millions of viewers to her YouTube channel.
