"The equipment used to create it was very expensive, yet the images you got were something that you could never get without it.
"In my family, we always called it rak-rak," said Valerie (who pronounces it "rock-rock"), "and being able to create it was the mark of a good paella maker".
There to chronicle it — and help create it — was Sunset magazine, the stalwart regional publication that Southern Pacific Railroad executives began in 1898 to lure Easterners to the untamed West.
Dubbed the Peacock Prince, Strange said of the New Romantic style he helped create: "It was about showing your creative side, and about showing that you'd taken time and effort in what you had created.
In an event on digital scholarship in March, he told an Emory audience, "This archive is nostalgic for me, and in the specific case of the memoir I was going back to try to create, it was essential".
But Pascal Finette, Managing Director of the Accelerator Program, said given the products these companies were trying to create, it was hard for them to gain traction even in the traditionally less risk-averse venture communities.
