Arduino seems like a great way to create interactive devices but historically it hasn't been too hot for creating the ultimate in interactivity, computer gaming.
In other words, Coke did not create the interactivity that Pepsi did.
"We undertook two years of wash tests to be able to bring a fashionable, wearable technology product to market that can be used as normal fashion, but has the added value of looking beautiful and creating magical interactivity," she says.
Or, said another way, digitizing a lecture or presentation isn't enough; there is still plenty of room for improvement when it comes to the way these tools create opportunities for interactivity, dialogue and feedback.
"I am hugely sceptical about this idea that interactivity will create a new kind of democracy and spread of power," he said.
A third of Americans now read news online at least once a week, compared with 20% in 1998.News organisations have learnt to use interactivity to create content for themselves: "Do you want to see him fry tonight?
"We believe a shift is under way in which text, the prime communications medium for centuries, is giving way to a new mode of expression, one that fuses sound, moving and still images, databases and interactivity, to create a 'language of screens,"' said Stephanie Barish, the institute's executive director.
Fashion photography duo Pamela Reed and Matthew Rader, known as "Reed and Rader," mix the mediums of still photography, animation, film and interactivity to create a dialogue between arts and technology.
It focuses on visuals: a "Yubl" is a square, shareable thing blending text, images, filters and interactivity – created by you.
Interactivity creates an agent-environment system.
