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Others on the bill who are looking to create buzz about new releases include Drake and Justin Timberlake.
But Boaz Klima, a Fermilab particle physicist, said that the speculation had nevertheless helped create buzz about particle physics.
Plenty of prominent advertisers, such as Toyota and Wendy's are using the site, and Hollywood is using it to create buzz about films.
Companies like Microsoft could use that information to figure out which twitterers they should contact to create buzz about a new product.
Advertising Age critic Bob Garfield said that an increase in such edgy advertising campaigns, which attempt to create "buzz about buzz," are a sign that traditional advertising methods are failing.
Scholastic also mined the channels that children's publishing relies on to create buzz about a book, channels that in some cases are far different from those for adult fiction: school presentations, advance copies to teachers and librarians, and getting copies into the hands of media personalities whose children are in the target age group for the book.
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The online eyeglasses seller who terrified customers in the hopes of creating buzz about his Web site, and raising its profile in Google searches, pleaded guilty on Thursday to two counts of sending threatening communications, one count of mail fraud and one count of wire fraud.
I hope it does its own small part to keep creating buzz about an ever evolving art form that continues to enthrall people even through the centuries.
But it couldn't earn enough to save Sega's hardware business (already reeling from failures like the Saturn, 32X, and Sega CD) and the PlayStation 2 was announced in the months leading up to the Dreamcast's launch, creating buzz about "Toy Story-level graphics" and the machine's built-in DVD player, which was still something of a luxury at the time.
How can business owners tell if public relations will be a good investment?: You know PR is a good investment when you're ready to create buzz and national excitement about your brand.
@BrandYou: Cindy Ratzlaff is a marketing strategist who tweets about how to create buzz for your brand.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com