It's great because anyone can create an app, but that's why it's tough.
Perhaps you'd create an app, a museum exhibit, a film or an amusement park with a Dickens theme?
"That was really important to us: to create an app all about reading," said Pamela Maffei McCarthy, the magazine's deputy editor.
That made us think – why don't we create an app to help solve this problem," she said.
What's new is the opportunity for anyone to create an app using Ford's software development kit.
The phone is a platform, so startups can cheaply create an app to test an idea and then rapidly go global if people like it.
Given the brief to create an app that allows someone to check-in at a certain location, the one man in a group of 16 women created a "revision study" app for his children to log when they were working.
SHEFALI KUMAR FRIESEN set out to create an app to allow people to send sound clips, like music or speeches or poems, as text messages.
The Guardian is one of the first newspapers to create an app for Google TV and follows its recent digital expansion in the US with Guardiannews.com.
Four weeks into the quarter, he and his colleague, Rob Fan, set out to create an app that would let Facebook users send "hugs" to one another.
The health ministry worked with Geotecnologias, a local web-mapping company, to create an app to enable them to crowdsource mosquito hatcheries.
