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The animal tails that Marion and company wear on their tricorns--so they can tell who's one of them--never did create a fad with viewers the way Davy Crockett's coonskin cap did in the mid-'50s.
CAN YOU CREATE A FAD from the ground up?
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The song became a No. 1 hit and created a fad for 12-string guitars.
Eighteenth-century architects created a fad for whispering galleries such as in the U.S. Capital and in St . Pauls Cathedral in London—in which a whisper at one focus of an ellipsoid (an ellipse rotated about one axis) can be heard at the other focus, but nowhere else.
The Asian exhibitions at the 1876 Centennial Exposition in Philadelphia created a fad among late-19th century quilters, who started sewing together asymmetrical arrangements of irregularly cut bits of silks, satins and velvets, embellished by appliqués, hand-painted scenes and ornate embroidery.
Knowing that, we begin to realize that one can create a large fad by first creating a series of smaller ones.
In the early Seventies it called on the Boston Consulting Group, and later Bain & Co., a BCG offshoot, both of which created a corporate fad out of something called the experience curve.
How an obscure dance track containing possible copyright violations rose to the top of pop charts illustrates not only the free-for-all nature of underground dance music but also the power of an Internet fad to create a sudden hit outside the major-label system.
But the tale of how an obscure dance track containing possible copyright violations rose to the top of pop charts illustrates not only the free-for-all nature of underground dance music but also the power of an Internet fad to create a sudden hit outside the major-label system.
The problem recalls the fad for Beanie Babies, in that perceived shortages create a mad rush and exacerbate the shortages.
We're trying to create a long-term, viable company that doesn't come and go with fads.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com