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"Advertising doesn't create a desire for sweet things, that's biological.
Successful firms create a desire for their personal luxury products that goes beyond any rational assessment of value and quality.
Watching aggressive pornography does not quell our desire for aggressive pornography, but, contrarily, can create a desire for increased violence.
Anything that is going to create hatred among the population or create a desire for violence has to be considered incitement.
To make matters worse, how audiences experience a movie depends on what they have already seen and how they reacted to those movies: Did the films whet their appetites for more, or create a desire for something different?
This reaction can create a desire for a product even if there is no real need.
Similar(47)
This perceived loss creates a desire for a counterbalancing gain.
"This perceived loss creates a desire for a counterbalancing gain," according to Gino.
Having made a splash, Mr Sarkozy may now step back in hope that this "creates a desire for him", as one supporter puts it.
"I have spent my life making more stuff for the Plenitude," he writes, acknowledging that the Plenitude grows not only because it creates a desire for more of itself but also because it is extraordinary and pleasurable to create.
Perhaps the idea of reorganizing a business to prioritize the environment — possibly by producing less — is too much of a stretch for an industry that has thrived by creating a desire for new things, regardless of whether people need them or not.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com