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Ms. Shalit wanted to help create a sustainable business backed by a huge corporation.
Producing one or two specials a year is not likely to create a significant revenue stream because in broadcasting, as in publishing, a media brand has to be able to keep consumers coming back to create a viable business.
So a growing number of companies have found ways to create a real business out of sending things back.
"The idea is to create a long-term business which gives back to the farmers," she said.
Create a consulting business.
When he got back to Greenville, Mr. Winley decided to create a business that would help people find the best local dishes wherever they were.
Want to create a business?
China's sprawling business groups can now create a single back-office for the entire group.
Create a back stitch.
G.M. recently created a new business services unit, which is intended to consolidate back-office systems and streamline operations.
The BCC also backed other growth-enhancing measures, such as creating a business bank and Bank of England support for small business borrowing.
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