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Once you get comfortable, once you understand it, it's not a crazy concept".
This year he's introducing his latest crazy concept: Secret Agent Mummy.
"It is a crazy concept," said Blake on board the ship he has now "dazzled" with wild colours and patterns.
"You know," he told the Actuary last month, "people have this crazy concept that ageing is natural and inevitable, and I have to keep explaining that it is not".
It's not, like, one of those shows where it starts out with a really crazy concept and then it sort of fades away after a few episodes and becomes more conventional?
Ever since Marvel burst on to the scene, carrying with it the crazy concept of comic-book movies featuring multiple superheroes and actual jokes, the question other Hollywood movers and shakers have been posing is quite how to mirror the Disney-owned studio's extraordinary success.
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I know this is a crazy, wild concept that you have to take responsibility for what you do and if you burn your hand you're going to have to suffer and hopefully you don't do that again.
Nouvel's method is to translate crazy concepts into sensuous surfaces and striking images, on which his projects stand or fall.
However, it's the peculiar prototypes and crazy concepts that provide the added glamour, glitz and kookiness that make the show so interesting.
There will be lots of help over the weekend to turn your crazy concepts into pixels, music, lights, sculpture or whatever you fancy: Twilio are supplying the API; there will be Brandwatch technicians, developers and data visualisation mentors on hand, and there will be all the coffee, pizza and sugary fuel you require to stay creative/awake.
Like so many of the crazy concepts we've been writing up lately, these buttons are part of a crowd-funded Kickstarter project.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com