Now, the creators are capitalizing on the craze with media, merchandise and licensing deals.
In 2016, Musical.ly has become a bona-fide app craze, with more than 120 million users.
Drew Barrymore consummately demonstrated the craze with her blow-dry at this year's Golden Globes.
GRK This quick-service spot capitalizes on the Greek yogurt craze with yogurt-based dishes that are savory or sweet.
The American Film Institute led the craze with its top 100 films (we show the first ten).
Nintendo led the games market by taking advantage of the Pokimon craze with titles for several game platforms.
Beset by memories of poor childhood co-ordination and playground ignominy, I approached this year's latest fitness craze with a certain sense of gloom.
Any PGA Tour players who might be interested in joining the craze with a bet on themselves are prohibited by the tour's rules.
Travolta helped launch a country music craze with his appearance in Urban Cowboy (1980) but soon experienced a decline in popular and critical appeal.
The California roots of the Internet craze, with its puritanical-utopian communitarian longings, have had a softening, even frowning, effect on mere display.
At the tail end of the dotcom craze, with broadband about to come online, there was much talk about how the time of interactive entertainment had come.
