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"Remember the great iced-tea craze from the nineties?" he asked.
However, it has not stopped the craze from spreading as far as Australia and New Zealand.
"The Blindside" craze from a few years ago made us all believe that superb left tackles are vital.
Some investors who have watched the technology craze from the sidelines see a return to sanity among investors.
Each year, Prince gives away the trophy, and he reels off a few past favourites: "DJ Craze from Miami, DJ Noize from Denmark, Roc Raida from Philadelphia".
The biggest of the small plates, in terms of food-world hype, are the hot honey-butter chips, a riff on a Korean craze from last year.
Similar(41)
Programs examining imported dance crazes from south of the border could occupy an entire season.
YouTube is no stranger to peculiar new crazes, from ASMR to toy-unboxing – the latter genre accounted for 20 of the top 100 YouTube channels in March.
Wild animal restaurants are just one of many consumer crazes, from skateboarding to fine wine, that have gripped Guangdong in the last five years as rising incomes have left Cantonese with time and money to pursue their pleasures.
Although pop fandom has since become more complex and more self-documenting (few Beatles fans had cameras), the tropes of Beatlemania have recurred in fan crazes from the Bay City Rollers to Bros, East 17 to One Direction: the screaming, the queuing, the waiting, the longing, the trophy-collecting, the craving for even the briefest contact.
Why not fossil mammal fandom or a craze for critters from the Cambrian period?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com