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The reason, ostensibly: millennials crave experiences above all else.
People crave experiences, now more than ever.
Similar(57)
You crave experience.
I crave experiencing other cultures and countries.
They crave "experience" over master-of-the-universe achievement.
Previously: Dying of a Dirty Mouth.
But don't take my word for it – read this blog post by neuroscientist Marc Lewis that spells out how it's downright silly to proclaim that craving experiences is somehow a disease.
Additionally it is possible that different personality traits might impact craving experiences in women.
People have been craving experience-led travel for a long time; they want their trips to feel authentic – they want to feel they are doing something new, exciting and not traditionally touristy.
The findings generally support the psychobiological theory of craving, which suggests that the uncontrollability of the craving experience is rooted in unconscious processing of drug-related information.
"Being better able to imagine odors could intensify the craving experience, which in turn would encourage food consumption," Patel said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com