Not only can they make crafty products appear practically from thin air, they are also churning out profit as easily as conjurors pull rabbits from hats.
Her product line — including Crafty Chica Glitter, Mojito Papers for use in scrapbooking or decoupage projects and the Love Shrine Workshop-in-a-Box — first appeared on the shelves of Michaels, the big-box craft-supplies chain, and a variety of independent shops last year.
Manufacturers don't want shoppers to notice that they are getting less for their money, so they have become particularly crafty at concealing their shrinking products.
If anyone questioned the legitimacy of their allegiance to pop, the inclusion of Beats headphone product placement was a crafty, coy (and probably profitable) nod to mainstream music.
Many of these sessions turn out to be crafty traps for peddling unrelated financial products to unsuspecting families--everything from annuities to life insurance policies.
3. Product (or service) quality will increasingly trump crafty advertising as the only sustainable advantage once customers have instant access to more reviews and information.
One way or another, some crafty gent found himself at a full-blown HTC Touch HD product page complete with visuals and specs galore before the press release has made its way down the wire.
A handmade crepe paper bouquet is relatively simple and inexpensive to make, but the final product is sure to impress even your most crafty friends.
Among the more recognizable companies that have gone through the voluntary B Lab vetting process are crafty e-commerce site Etsy, ice cream maker Ben and Jerry's and nontoxic cleaning product manufacturer Method.
That makes the product placements that do occur, often through loopholes or by stealth, especially valuable.Agencies crafty enough to skirt the regulations make very good money, says Anders Granath, the boss of Propaganda GEM, a placement company based in Geneva.
