"He's said it himself: He's a liar," said one person helping craft the strategy who was granted anonymity to describe private conversations.
Now, I run a consulting firm that focuses on clients' marketing efforts, helping them craft the strategy and language to create critical masses of loyal customers.
When crafting the strategy for our e-commerce businesses, each of us has a sense as to what will work, but we incorporate data and research so we are not flying blind.
Case can't do much about the fast and loose accounting of yore, but as the man who best understands the service and its customers, he will have a key role in crafting the strategy that ultimately redeems AOL, which now contributes 20% of the conglomerate's sales.
In addition, stricter air quality rules and other changes chased out some manufacturing, said David Wilcox, senior vice president of Los Angeles-based Economic Research Associates, which is helping to craft the strategy.
"I don't see on the horizon anything that would permit them to overturn this and have it legally upheld," said Lisa Heinzerling, a law professor at Georgetown University who is credited with crafting the strategy of states and environmental groups in Massachusetts v. EPA, a 2007 ruling that said the EPA should regulate greenhouse gases.
By understanding how firms won in prior megatrends, executives can craft the strategies and systems they'll need to gain advantage in this one.
Elliot J. Feldman, AB'69, a partner at the law firm Baker Hostetler crafted the winning strategy in his role representing a Montreal-based paper company.
President Nixon formally crafted the "Southern Strategy".
And the officials who crafted the prosecution strategy did so with the express intent of splitting up families to deter others from crossing, according to The New Yorker's Jonathan Blitzer. .
