"craft strategy" is correct and usable in written English.
You can use it to refer to the development of plans and tactics to achieve an objective. For example, "The CEO gathered her team to craft strategy for the upcoming product launch."
"It may change the way we craft strategy," Mr. McCleary said.
Very little theoretical work has been done that truly helps e-marketplace managers understand and craft strategy.
At the top tiers of management, the ability to see opportunities, craft strategy based on a broad view of the business, and inspire others is a must-have.
By this point in her career, he expected her to sense emerging trends or unexploited opportunities in the business environment, to craft strategy based on a view of the business as opposed to a view of her function, and to actively work to identify and bring on board stakeholders.
After beginning its mining and cleaning operation with Facebook's professional data, the startup now has the help of one of the lead data scientists at Facebook, whose job it was to craft strategy around that very dataset.
The key to effective breaking news reporting, according to Poynter, a news education institute, is the journalist's ability to "understand [the] developing narrative [and] craft strategy to deliver it".
Researchers should help communities to understand what is happening to their climate and environment, and enable them to craft strategies for managing risks and adaptation.
"It's my business model to craft strategies to make sure that the mainstream media is forced to reckon with stories that it would love to ignore because it doesn't fit their narrative," he said.
Their most prominent showing is in proxy fights, when companies and activists look to such firms to give them near-real-time insights into how investors are voting — and to help craft strategies that will sway elections.
He has published two other HBR articles on entrepreneurship: "Bootstrap Finance: The Art of Start-ups" (November December 1992) and "How Entrepreneurs Craft Strategies That Work" (March April 1994).
And smart businesses craft strategies that follow the smart money.
