This past spring, Salesforce.com announced Social.com, which pulls data from a customer's CRM environment to craft campaigns.
A savvy promoter of Oscar-worthy mOlson, Olson helped craft campaigns for stars such as Maggie Smith in "The Prime of Miss Jean Brodie" (1969), Shirley MacLaine in "Terms of Endearment" (1983) and Robert Duvall in "Tender Mercies" (1983).
Back in the pre-programmatic days going all the way back to the dawn of advertising, creatives have used incomplete, sometimes even vague, notions of who their target audiences were to craft campaigns aimed to inspire, engage and ultimately incite purchase.
Although Rubio won that election on a Tea Party wave, his carefully crafted campaign has sought to maximize his appeal to mainstream Republicans while retaining his conservative bona fides.
Bill Clinton befriended Hollywood big shots, crafted campaign imagery around a place called Hope and would have named a White House story editor if he could have.
Mr. Hariri's comeback is based both on this rising economic discontent and on his own carefully crafted campaign, the cost of which the leading Lebanese newspaper An Nahar estimated at $50 million.
The review of more than 900 diplomatic cables by the campaign group Food and Water Watch showed a carefully crafted campaign to break down resistance to GM products in Europe and other countries, and so help promote the bottom line of big American agricultural businesses.
Which poses a problem for image-crafting campaign managers who want to be in control.
That would be Paul Turner Rob Lowee), who crafts campaign strategy and tactics for a host of candidates around the country, all facing reelection challenges in the coming months.
Since the attacks on September 11 , 2001there has been a relentless and carefully crafted campaign in several quarters of social and mainstream media to demonize both Islam and Muslims.
