Exact(19)
"And some networks are saying, 'Maybe we pushed a little too hard.' " "The business this year has become a commodity business," he added, as agencies pay more attention to deals at lower rates for every thousand viewers, known as cpm's, than to "the quality of programming".
"It's a huge range because we just don't know CPM's for individual channels, or many of the factors that would affect it, like what country their audience is based in, how many views are from mobile, how many of their viewers have Adblock, etc. Stuff like that all affects earnings".
"So they had to take a marginal discount" in cpm's.
As a result, ABC has rapidly followed NBC in cutting its rates per thousand viewers, known as cpm's.
NBC lowered the rate that advertisers pay to reach each 1,000 viewers, known as cpm's, by 5percentt, reflecting its recent ratings struggles.
CBS executives said the network was gaining slight increases of 1percentto2percentcent in the rates charged for every 1,000 viewers, known as cpm's, compared with the rates charged during the upfront market last season.
Similar(41)
There was a standardized measure of reading ability (WIAT-II Word Reading subtest) and a standardized measure of phonological decoding (WIAT-II Pseudoword Decoding subtest), and two IQ tests (the Raven's Coloured Progressive Matrices (Raven's CPM; Raven, 2008) and a short form of the Wechsler Intelligence Scale for Children – 3rd Edition (WISC-III; Wechsler, 1991)).
If Yahoo's CPM was only $7, what could urbanhound possibly hope for?
The group's CPM, the cost an advertiser pays for every thousand views, is in cents rather than dollars.
On a cpm basis, ABC's increases in this upfront market are estimated to be in the range of 6 to 8 percent, although some estimates narrowed that to a range of 6 to 7 percent.
I immediately started adding up my numbers and thestreet's CPM was common knowledge in their SEC filings.
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