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Dictionary
cpm
noun
Initialism of characters per minute
Exact(55)
Using the same rate, it would therefore be willing to pay $15,000 for those 2m online-ad views, or a cost-per-thousand-views (CPM) rate of $7.50.Now consider the economics of the website that is running those ads.
Blodget redid her math and found that Meeker treated "cpm" as if it meant "cost per one," not "cost per thousand," meaning that her calculations were off by an order of a thousand.
The ad revenue from those marketers will be shared 50/50 on a cpm basis, for cost per thousand views, based on impressions rather than clicks.
G.M. and its media agency, Carat, part of the Aegis Group, have asked for significant decreases in cpm rates, perhaps as much as 20 percent, during their upfront negotiations, and the networks have so far declined to comply.
The cpm rates that CBS is charging advertisers for the 2013-14 searen arestimateded to be increasing by an average of 7.5 percent.
Pricing in the upfront market, he added, "was generally in line with expectations — perhaps just a touch light," with increases in a closely watched measure known as cpm, for the cost to reach each 1,000 viewers, in the mid to high-mid single-digit range.
Similar(5)
Hence, force is CPM-theoretical.
Hence, the concept of spatial distance is CPM-non-theoretical.
In truth, it's the publishers who are willing to go the extra mile and look for where additional value can be added on top of simple CPM-based advertisalessales; publishers have the ability to still generate high revenue from their websites.
Some 335 billion coupons were distributed in America last year priced, like other traditional media, in CPM but only 4.5 billion were redeemed, which amounts to a "Wanamaker waste" of almost 99%.
"For a site that serves 10 million page views per day, with three ads per page, sold at a rate of $5 CPM, this could translate into daily losses of about $20,000".
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