The cowboy that Lauren has honed throughout his career became a cowgirl – see fringed jackets and geometric south-western patterns, the kind seen on classic ponchos, here on slouchy cardigans and backpacks.
Although most famous for his movies - among them Midnight Cowboy, Sunday, Bloody Sunday and Marathon Man - he also worked in the theatre, the opera house, in television and as director of innumerable commercials.
At their most risqué they might get about in spangly cowboy boots.
Like George Bush, he regularly sports cowboy boots with his suits, something which garnered attention during his unsuccessful Republican presidential bid in 2012.
She said: "I have a simple message for the rogue operators who use intimidation to extort huge fines from hapless drivers: a Conservative government would put the cowboy clampers out of business".
Thanks to the current 70s trend, fashion is on the cusp of another boho moment – a word that hasn't been used much since Sienna Miller made floppy hats, fringing and cowboy boots the uniform for young women nationwide around 2004.
My living room has got cowboy paraphernalia all over it.
There is one small ranch store, and every night a congregation forms outside it to share cowboy stories over rum.
Then there are the salt flats, the lagoons, Death Valley, the flamingo reserves … San Pedro's dusty streets may be thronged with tourists, but it is still an appealing, easygoing huaso (cowboy) town: one-storey adobe buildings, a leafy main square with an archetypal Andean church; an excellent archaeological museum.
Midnight Cowboy (1969) was long in gestation, but, as Schlesinger's first American film, it proved the most significant of his career, bringing him many awards, including the 1970 Oscar for best director.
But the cowboy minority get too easy a ride.
