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He took matters into his own hands, joining forces with his wife, Priyanka, and starting Juswearit, a design house that makes T-shirts and cellphone covers aimed at "introducing Dubai to geek culture".
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However, far from paying tribute to the delicate illustrations that make the likes of Peter Rabbit and Mrs Tiggy Winkle so charming, these brash and bold new covers remove the classic illustrations almost completely, replacing them with modern "edgy" covers, aiming to make the books seem cool.
Subject to a telephone screening check with its insurance provider, it will offer both single-trip and annual cover aimed at older travellers taking gap years.
This is a cover aimed at intelligent people, who are much more numerous than you think, whether they're atheists, Catholics, Muslims..
A sparkly area appears on the front cover: aim your wand at it and pull the trigger, and words will leap up from the page, a convention which persists throughout.
One recent example of a technology startup we covered aiming to do more to flag up cyclists' presence on the road, and therefore positively influence the behaviour of the vehicles around them, is the laser-light projecting Blaze project — which took part in TC's CES battlefield back in January.
When an enemy is behind cover, aim your gun at head level.
The information covers aims and procedures of the study, selection of participants, data collection, processing and storage as well as possibilities for cancellation.
The Wall is published with two covers – one aimed at YA readers, the other at adults.
The term covers services aimed at people with long-term conditions.
According to the publisher, the cutesy manga cover was aimed more at attracting salarymen than women.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com