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TechCrunch covered a startup I was involved with (as a co-founder) several years ago – for the most part, fairly.
We've certainly never covered a startup from Greenland.
We covered a startup, Guba, that announced its own in July.
We've even covered a startup, Upstart, that lets people raise capital in exchange for a share of their future income very similar to Fantex.
While we've chronicled the Silicon Valley talent crunch in a number of ways, we've never covered a startup actually attempting to disrupt the process of engineering recruiting.
Plaxo could have done most of the work via the Facebook API (and in fact we covered a startup called FriendCSV that does just that).
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Do we agree to cover a startup even when we know other media were briefed?
When we cover a startup's launch, we often focus on the market opportunity, funding and investors and how the company's product is solving a particular problem.
Starting a company requires little capital to get started, and even then, dozens of seed funds will cover a startup's first bills.
With the combination of these two companies, we can now effectively cover a startup from the idea stage, through the hype and funding stage, and then cover its inevitable bankruptcy and liquidation as well.
A year ago, we covered a fledgling startup called numberFire that is attempting to bring a deep, scientific approach to your fantasy football picks.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com