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Advertisers have flocked in particular to The Journal's special reports on technology and its weekend section, which appears on Fridays and is oriented toward coverage of wines, expensive real estate, shopping and other living trends.
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They are replacing dwindling newspaper coverage of wine and compete with wine magazines, which offer their own Web sites containing blogs.
Well-known critics like Robert Parker and Jancis Robinson have long had paid-for sites, offering comprehensive coverage of wine news and ratings of individual wines from around the world to their subscribers.
Over the past decade, coverage of French wine has tended to one of two extremes.
The new weekend sections, which will include coverage of travel, fashion, wine and food, among other topics, will have their debut this month.
(Note the numerous references to wine in conservative coverage of the event, as if sipping wine is, itself, a sign of decadence and decay).
The vast majority of wines cost between $9 and $30.
Selection of wines.
To keep up, Hugh Johnson and Jancis Robinson have put out a handsome sixth edition of The World Atlas of Wine (Mitchell Beazley, $50), with improved graphics and expanded coverage of evolving places like Spain, California, Australia and Asia.
Imagine network coverage of that!
Our coverage of Harvey Weinstein.
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