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"This investment will help fuel our growth as we continue to revolutionize the multibillion-dollar coupons industry that, for decades, has relied predominately on newspapers for distribution," Steven Boal, the company's chief executive, said in a statement.
In November, Coupons.com announced that it had surpassed $1 billion in printed coupon savings, a milestone both for the company and the digital coupons industry as a whole.
A milestone for the company and the entire digital coupons industry, this growth further validates the burgeoning coupon and digital deals space which has been brought into the spotlight recently through the proliferation of sites like Groupon and Livingsocial.
The digital coupons industry has come to the fore in the last few years with the loud activity of Groupon and Livingsocial, and today Coupons.com is showing that it, too, plans to be a top player in this space for years to come.
To give consumers a reason to follow along with your conversation offer regular coupons, industry specific tips, and free resources.
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Today, this national coupon industry is estimated at more than $6 billion a year.
There have been 37 acquisitions in the online coupon industry so far this year, compared with five in the same period in 2010, according to the 451 Group, a research firm that tracks the market.
Put simply, the new coupon industry is following a path common to so many new markets, with a leader with initial success, a flurry of entrants (at last count some 400 competitors) and, finally, a big shakeout.
The whole thing turns the 125-year old coupon industry on its head.
The coupon industry is actually an $8 billion a year sector that distributes more than 342 billion coupons a year, and processes more than 3.3 billion coupons.
At the current time the coupon industry only can track how many coupons were actually success once the paper items make it back to them.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com