Coupon use among another group — affluent consumers born in the late 1950s and 1960s — rose 13percentt in January and February, compared with the same months in the previous year.
The group's most recent figures show that in January and February combined, coupon use among young, single consumers with minimal savings rose 14percentt, in contrast to the same months last year.
The top 10 most popular coupon categories among Coupons.com users were cereal, yogurt, refrigerated dough, snacks (in both the #4 and #8 slots), vegetables, baby needs, soup, lunch meats, and good ole cheese at #10.
Currently, Impact Engine has raised approximately $500,000 from investors Templeton, Cary Chessick (former CEO of Restaurant.com), Nick Rosa (co-founder/managing director of Sandbox Industries), J.B. Pritzker (co-founder and managing partner of The Pritzker Group), Matt McCall (partner at New World Ventures), Scott Kluth (founder of Coupon Cabin), among others.
On the same day that the social network staged its flotation, Zynga, a social-gaming company that relies heavily on Facebook to generate customers for its games, and Groupon, which touts online coupons, were among several internet firms who saw their share prices plummet.
It sounds a bit like being in a focus group or being paid to do medical testing on a new line of shaving cream, but AdGenesis has become very popular among coupon clippers and aggressive savers.
But every year since, that figure has shrunk, whittled down by years of relative prosperity, changing demographic trends and manufacturer policies that shortened each coupon's redemption period, among other changes.
Of course, this immediacy may sound like tyranny of the consumer, but SoBiz wants to offset this potential by giving businesses the ability to generate and retain new customers for a smaller revenue share (25percentthanhan is typical among group coupon sites.
Data from Nielsen published last month underscored this trend, showing that households earning $70,000 or more a year were among the top coupon users.
Matthew Tilley, director of marketing for Inmar, said that coupon use was growing most among such groups and that they were the ones driving traffic to Web sites with printable coupons, like Redplum.com and Coupons.com.
