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During her four-and-a-half years' existence, my daughter has amassed an inflatable Peppa Pig bed, a Peppa Pig plastic classroom set, a Charlie & Lola suitcase and pencil case, a Dora the Explorer rucksack and Miffy face flannel, not to mention countless branded books, DVDs and assorted knick-knacks – and believe you me, this is a modest trawl by the standards of most pre-schoolers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com