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However, it is likely that preventive campaigns that play on fear may be promoting counter-productive behaviour that hampers HIV prevention and utilisation of essential services.
As stated previously this could have been counter-productive for behaviour change and improved newborn care practices [ 38].
The Sleep-Related Behaviour Questionnaire (SRBQ) is used to assess counter productive safety behaviors in insomnia [ 41].
But let's see how counter productive it can be.
The War on Terror is counter productive.
Ingesting raw glutathione is counter productive.
This is counter productive and frankly, abusive.
Unless they invite re-connection with these deeper values, behaviour-change campaigns can be counter-productive if they don't invite reconnection with deeper values, and can leave people less inclined to respond in more significant ways.
If on the other hand they feel they can do nothing or little to change their behaviour, then increased perceptions of risk can be counter-productive leading to avoidance (e.g. avoid thinking about STIs), information derogation (e.g. 'health related messages are over-hyped'), or threat minimisation (e.g. denying you're at risk of STIs).
Under cross examination Wilde was at first hesitant, then spoke eloquently: This response was counter-productive in a legal sense as it only served to reinforce the charges of homosexual behaviour.
Is 'Prevent' proving counter-productive?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com