Don't count revenue from one-time or stagnant sources.
For example, Jeff Bezos, the CEO at Amazon.com, goes beyond the traditional metrics of customer count, revenue and growth to look at longer-term issues, such as customer service and alternative distribution mechanisms.
within a year of starting the business, store count, revenue growth, and gross margins became the key metrics we were charting day after day.
Basically, a larger slice of revenue from each device will go towards 'paying' for those free software upgrades under a law that doesn't allow Apple to count revenue for freebies until the products they're housed on are delivered.
Employee count, revenue, or profits are a multiple of reality.
SFX's pro forma sales, which count revenue from planned acquisitions, was $238.6 million in 2012, while its net loss was about $68 million.
Similar troubles arise when counting revenues from television advertisements, which the comptroller has estimated at between $2.6 million and $3.5 million for each game.
It proposes to repeal Obamacare but then counts revenues and savings from Obamacare as if the law remained in effect.
In fact, they engaged in fairly common DC-style budget fraud--double-counting revenues, underestimating costs, etc.
From 1997 to 2000, the company exaggerated some profits by prematurely counting revenue from leasing copiers, according to the S.E.C.
