From their dollar-shaped viewpoint, there was horror that one of music's biggest female stars could so wilfully sabotage her image.
It is still hard to believe Fifa's executives could so wilfully disregard their organisation's own evaluation report on each of the bidding nations - Australia, Japan, Qatar, South Korea and the United States - for the 2022 World Cup.
He said the trial would take place in three stages - liability, damages, and whether the patent was infringed by Apple wilfully, which could lead to enhanced penalties.
Decoded: Nicely beaten up and long enough to feel wilfully geeky, these could be the perfect summer 2015 shorts.
Only a wilfully innocent reader could think that he yearns for a wife just to choose his fabrics and argue with his cook.
But it's just so part of the landscape right now that it felt like we were wilfully ignoring something that couldn't be ignored.
Whatever other accusations you may wish to throw her way, you could never complain that Zooey Deschanel wilfully confounds her audience's expectations by playing against type.
It's safe to say that Darkside wasn't your usual Monday-night listening, and though, with its wilfully impressionistic narrative, it could be infuriating, it had moments of undoubted profundity.
You could almost take it as a wilfully grotesque screw-you, a knowing parody of what Blur's detractors thought Parklife sounded like, were it not for the fact it seems so self-conscious and joyless.
Handbag house seemed almost wilfully depthless, which, you could argue, made it the perfect music to soundtrack the brainless antics of DJs and club promoters detailed in Dom Phillips's recent history of the superclub era, Superstar DJs, Here We Go!
