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Costs matter.
Such costs matter far more to investors when returns are relatively low.
Here's another example of a common mistake: Most people know that when it comes to investing, costs matter, but the authors say investors usually don't consider every possible expense when putting money into a mutual fund.
Cautious valuations will help set a floor for property markets and make it easier for the bad bank to sell assets quickly.A second lesson is that borrowing costs matter.
Only "what" and "what it costs" matter.
(A short aside: Why do non-cash costs matter?
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When prices were high, costs mattered less than keeping output up.
This is why reforming health care and controlling costs matters to all 300 million Americans, not just the 47 million Americans without health insurance.
But cost matters, too.
It is the cost-matters hypothesis that holds universally.
"For any of these things to have a practical aspect, cost matters," Cundiff explains.
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CEO of Professional Science Editing for Scientists @ prosciediting.com