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Nor does it account for the cost of luring celebrities like Ms. Graham to Italy in the first place.
Even that is peanuts compared with the cost of luring the sort of star professors who might, in turn, lure students.
The aim is to avoid the cost of luring chief executives from rival firms, as recently highlighted by the oil and gas firm BG.
"The Rising Cost of Luring People to New York" (news article, Nov. 4) is a public service in educating companies as to the complexities of attracting executives to the area.
Despite the high cost of luring Mr. Letterman away, CBS stands to make perhaps $20 million to $40 million a year in profit if the new show can overtake Mr. Leno's in the ratings.
Re "The Rising Cost of Luring People to New York" (news article, Nov. 4): the city needs to attract and keep not only top executives but also workers at every level.
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Related has been willing to sell its office space at cost to lure Time Warner, one of the few corporations in the market for new space, and get the rest of the complex under way.
But some Jewish leaders argue that it is spiritually unhealthy to act, for the sake of luring unaffiliated Jews, as if large communal events carry no costs.
Figure 2 A model of luring communication theory.
Chic social scenes landed New York and Seattle on our list, but a low cost of living is a lure for neither.
Many will be lured overseas by a more affordable cost of living and temperate weather.
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