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The BBC had warned an immediate switch would hit funding for its services by encouraging evasion and could cost it up to £200m in lost revenue.
But he said the move was to prevent it losing its broadband customers to Sky, which could otherwise have cost it up to £700m a year.
The BBC has said any more could cost it up to £200m a year.
Virgin said it accepted the deal because losing access to BSkyB's viewers would have cost it up to £80m a year in advertising revenue.
The BBC has said decriminalisation could cost it up to £200m a year and warned that channels may have to be closed as a result.
The share price of General Motors fell by 10% after the carmaker gave warning that Delphi's woes could cost it up to $11 billion in benefits it guaranteed to Delphi's workers when it spun off the firm in 1999.
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Travel group Tui has climbed 85p to £11.30 after its results and a positive outlook, despite the Tunisia terrorist attacks costing it up to €40m in cancelled holidays.
HSBC has been hit hard the banking levy, which last year cost it $1.1bn£730m0m), up from $200m in 2013.
The first question for most web users is "How much does it cost?" Address it up front as plainly as you can.
When it comes to lowering phone costs, it's up to you to do the heavy lifting.
BP has warned last month the disaster could cost it $40bn in clean-up costs, compensation and a likely fine.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com