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It is largely an iterative process, every pixel added and millimetre shaved through the force of will of gargantuan corporations, driven by many thousands of employees.
Increasingly, philanthropists such as Bill and Melinda Gates are choosing to offer massive, non-repayable charitable grants to some of the world's wealthiest corporations, driven by the assumption that enriching already rich companies will lead to trickle-down benefits for the poor.
But politically, the rising chorus of calls for reform from big tech corporations – driven by their own self-interest but attaching itself to the wider campaign for comprehensive change – could prove decisive in bringing wavering Republican and Democrat members of Congress behind the proposals.
Getting that done in the face of powerful opposing forces — from consumers who will always want their fuel, electricity, food and clothing to be cheaper than it is, to corporations driven by the bottom line — will ultimately be a matter of sheer political will.
For Republicans, being pro-America means being against America's elected government and in favor of unelected corporations driven solely by profits.
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"These corporations drive public policy, and politicians are in the middle," Mr. Jeffrey said.
Indeed, by pitching in with Gates, twenty of the world's richest governments couldn't have been clearer about their desire to let corporations drive the climate agenda.
The emergence of mega corporations drives the creation of highly efficient global supply chains.
"I think there's this abiding belief that markets drive innovation, corporations drive innovation, entrepreneurs driven by financial reward drive innovation, and while that's certainly true in many cases there's also this very rich long history of important world-changing ideas coming out of the more or less intellectual commons of the universities.
Colbert isn't a priest, of course, or an activist: he's a talk-show host who works for CBS, a large, conservative corporation driven by advertising.
Thompson has run a corporation driven by fear among some executives at being accused of being leftwing by rightwing newspapers, whose star columnists the BBC regularly invites not just on its airwaves but also to private seminars in order to absorb their criticisms.
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Justyna Jupowicz-Kozak
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