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If all this sounds a bit cookie-cutter corporate, well, on paper it should be.
The mentality is leave school, get a white collar job, dress corporate; well what about you creating a job?
"People in that whole culture are often either sniffy about money, or a bit flash - U2 are neither". If this all sounds a bit corporate - well, it is.
Maybe capital budgeting criteria emphasize financial results prematurely, thus fostering the practice of taking several small dips at the corporate well rather than one large scoop.
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"We will make Europe profitable, and it will contribute to the corporate well-being".
However, they are now generally regarded as a necessary function in any society and a means not only of rescuing the endangered but also of fostering a society's ongoing, corporate well-being.
During the past two decades, mindfulness meditation has gone from being a fringe topic of scientific investigation to being an occasional replacement for psychotherapy, tool of corporate well-being, widely implemented educational practice, and "key to building more resilient soldiers". Yet the mindfulness movement and empirical evidence supporting it have not gone without criticism.
The market is increasingly becoming saturated with smaller companies and startups offering AI-powered tools that automate low-value, day-to-day tasks and improve corporate well-being as well.
After all, with few exceptions my corporate well-wishers didn't have to search very deeply for my birthday.
The deeper problem is that all these tech "solutions" and top-down management changes have more to do with corporate well-being than with people's actual health.
Moreover the customer is a nuisance, an impediment to corporate well-being, and should be kept as far from corporate comfort as possible, preferably by employing computers and automated telephone systems.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com