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It didn't take long for Carl Icahn to seize on a new corporate target.
A corporate target culture is unchanged by the arrival of John Steele as Rugby Football Union chief executive.
He is planning to agitate for change at his biggest corporate target yet, Procter & Gamble, and is helping oversee the rocky transformation at J.C. Penney.
But Mr. Bollore's audacity in choosing his most recent corporate target, the venerable French bank Lazard Freres, got him noticed far beyond the small club of corporate raiders in France.
One of the most vocal champions of corporate target setting is the global drinks firm Diageo, which in 2008 laid out a raft of commitments to achieve by this year.
In the class-action confrontation, Microsoft says it has the money and the patience to withstand what it regards as an opportunistic assault on a deep-pocketed corporate target.
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Corporate targets are held up for more but many large corporations will simply write the ransom off as a cost of doing business.
Nor have most of its corporate targets been irreparably damaged by the attacks.
In the past couple of years, however, they have chosen their corporate targets more precisely.
The proxy statement continues to be the primary battleground for activist investors waging campaigns against their corporate targets.
But it has been decades since a politician denounced such a broad array of corporate targets with such pointed language.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com