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As a matter of fact, most of the largest corporations are continuously re-articulating their codes of conduct, certifiable standards, corporate programmes, industry initiatives, green politicians, triple-bottom-line reports and documentaries about sustainability (Brundtland 1987).
Plenty of companies eschew such corporate programmes.
Internal commitment, said Argyris, is closely allied with empowerment.Argyris argued that the problem with many corporate programmes designed to encourage empowerment was that they created more external than internal commitment.
He estimates that around 13m trackers will be brought into corporate programmes in the US alone by 2018, compared with only around 200,000 in 2012.
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By choosing GE's chief executive, Jeffrey R Immelt, to head his economic advisory panel, President Obama effectively rewarded the corporate programme: give us more and tax us less.
As a simple illustrative example, let's explore a corporate programme of employee matched giving, where the explicit choice of charity support is left with the employee.
And that is by no means the only problem that corporate training programmes face.
When we talk about sustainability, we don't just mean environmental action or corporate responsibility programmes.
An army of volunteer helpers, including City bankers on corporate responsibility programmes, are assisting.
This scenario is a lot closer than we may think as several companies have started piloting corporate wellness programmes.
Corporate AIDS programmes are starting to pay for themselves by cutting absenteeism and staff turnover, not to mention improving morale.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com