A few years ago, the staff of Crystal Bridges underwent the corporate exercise of crafting a mission statement.
This was very much a corporate exercise, with updates and fan input coming via Coke's official Twitter account, bottles scattered around the studio and the song itself "inspired by Coke".
Its all been a very specific corporate exercise.
How many corporate exercises in branding design were as visible or as ingenious as that of the Occupy activist movement?
There's one other crucial element that has helped draw an older crowd to the sport and has even led several businesses to use it as a corporate training exercise.
Each new drama provided the spectators with a reassessment of the meaning of the legend along with a corporate religious exercise.
Ringing the Opening Bell (the capital letters are part of an N.Y.S.E. trademark) emerged as a powerful corporate branding exercise in mid-1990s.
Two years earlier, at a cost of $200 million, it began an enormous corporate rebranding exercise, shortening its name from British Petroleum to BP, coining the slogan "Beyond Petroleum" and redesigning its corporate insignia.
She described Mr. Murdoch's resignations from the British directorships as "nothing more than a corporate housecleaning exercise" ahead of the restructuring announced last month that will split News Corporation into two separate entities.
"Well, I wouldn't go paintballing or on any other kind of outward-bound, corporate bonding exercise," I huffed, continuing (I was on a roll now), "that isn't what hard-pressed council tax payers want their money spent on, is it?" I smiled smugly, sure I'd given the expected reply.
He sees the argument that the best source of news about a club is the club itself as "profoundly misleading", adding: "They are not trying to tell the truth, they are trying to con their fans into believing that they will get the truth out of what will be a packaged corporate PR exercise".
