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Many other prominent designers including Saul Bass (whose many visual identity programs included logos for AT&T), Lester Beall, and the partnership of Tom Geismar and Ivan Chermayeff focused their practices upon corporate design, as multinational corporations understood the need for consistent graphic standards in their facilities and communications throughout the world.
Depending on the type of company and industry, the following job titles are associated with this role: operational design manager, senior designer, team leader, visual communication manager, corporate design coordinator, and others.
Young designers looking to shake off the more deadening aspects of an increasingly corporate design culture might learn a lot from Duquette, Ms. Goodman said.
— A.A. Scharf, Pelham, NY Corrupt corporate design trying desperately to look hip.
The lissajous curve is used as an identity element in Octavo's corporate design.
Next Collective is an assembled whole, a product of good corporate design.
FOR the last 30 years, corporate design has been coupled with the words "cold" and "anonymous".
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This sort of unanticipated effect of future technology takes a central role in non-corporate design-fiction, where the emphasis is not just predicting the future, but predicting diverse or bizarre futures.
(3) Corporate Design Strategy establishes the hierarchy of brand attributes, design language, design principles and signature elements, reflecting corporation's personality.
* Fred Korge, president at Baxter & Korge, Houston, was named to the new post of president of the Bates Corporate Design Group, formed by combining Baxter & Korge with the design department of Bates Southwest.
Corporate 'design by committee' marketing departments aren't known for their Olympic-style archery skills for hitting the spot between silly and sarcastic that's typically needed to push the Internet's like button.
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