Your English writing platform
Free sign upExact(13)
Doubts over corporate credibility still weighed on the market.
A 2 × 3 experimental design which manipulated cause fit and corporate credibility was conducted.
It analyses the influence of company-CSR coherence, motivational attribution and corporate credibility in the way customers evaluate CSR images in the banking industry.
Empirical research into the antecedents, correlates, and consequences of perceived corporate credibility has been hindered by the lack of a reliable and valid measure.
Results show that CSR images are based on customer perceptions of the company-CSR coherence, the attribution of altruistic motivations and corporate credibility when developing CSR initiatives.
"Why would anyone believe you?" asks a cover story about Enron and corporate credibility, illustrated with a Pinocchio-nosed Kenneth L. Lay.
Similar(47)
It is a fundamental shift in the role and purpose of marketing: from manipulation of the customer to genuine customer involvement; from telling and selling to communicating and sharing knowledge; from last-inline function to corporate-credibility champion.
The examples from the Chrysler Group and Aflac of what can quickly go wrong and potentially sully a company's reputation reinforced the golden rule of sustainable corporate trust: credibility matters.
"As importantly, we are also confident Mr. Breen is moving quickly to address important issues, including corporate governance, credibility and building a new management team".
This can result in damage to corporate image, credibility and the bottom line ranging from lost sales to increased costs due to fines and penalties.
But that largely reflects the damage that has been done to Cadbury's corporate and managerial credibility.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com