corporate communication

USAGE SUMMARY

The phrase "corporate communication" is correct and usable in written English.
It can be used to refer to the way a company communicates with its stakeholders, including employees, customers, and the public. Example: "The corporate communication strategy was designed to enhance the company's image and engage with its audience effectively."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

The study makes relevant contribution in the area of CSRR in the context of Ghana, judging from the fact that the concepts CSR and CSRR are relatively new and also adds literature to a fairly growing area of CSR communications via websites which are fast becoming a medium of corporate communication for corporations in Ghana and beyond.

International Journal of Corporate Social Responsibility

Corporate communication received great attention from scholars and the business community more than 40 years ago due to changes in global business environments.

Procedia - Social and Behavioral Sciences

A communications officer at WHO is responsible for developing and publishing communication and advocacy material for the organization, serving as a spokesperson for the organization, developing and implementing a strategic corporate communication plan, and supporting member countries to develop and implement communications.

International Journal of Emergency Medicine

"Our goal here isn't to dehumanize corporate communication or remove all grammar and etiquette from the way people communicate at work, but to make it slightly more efficient, which we think will increase overall communication," he told TechCrunch.

TechCrunch

Therefore, many CEOs and corporate communications teams could borrow a few best practices from the president, and apply these examples to their corporate communication strategies.

TechCrunch

She received a master's in corporate communication from Baruch College.

The New York Times

She graduated from Rutgers and received a master's in corporate communication from Seton Hall.

The New York Times

The instant message has fast become a staple of European corporate communication.

The New York Times - Magazine

The virtues of family capitalism also feature largely in corporate communication.

The Guardian - Business

Mr. Argenti, 56, is a professor of corporate communication at the Tuck School of Business at Dartmouth in Hanover, N.H.

The New York Times

SUZIE QUINN South Burlington, Vt., Aug. 29, 2000 The writer is corporate communication manager, Green Mountain Energy Company.

The New York Times

Expert writing Tips

Best practice

When discussing a company's overall strategy, use "corporate communication" to encompass both internal and external messaging. For example: "The company's corporate communication strategy aims to build trust with both employees and customers."

Common error

Avoid equating "corporate communication" solely with advertising or marketing. While these are components, "corporate communication" includes internal messaging, crisis management, public relations, and investor relations.

Linguistic Context

The phrase "corporate communication" functions as a noun phrase, typically acting as the subject or object of a sentence. As shown by Ludwig, it refers to the strategic management of communication within a corporation.

Expression frequency: Very common

Frequent in

News & Media

35%

Science

33%

Formal & Business

32%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "corporate communication" is a frequently used term encompassing how a company communicates with its stakeholders. Ludwig AI indicates the phrase is correct and widely applicable. It's essential for conveying information, shaping perceptions, and building relationships. Alternatives include "business communication" and "organizational communication", each with slightly different nuances. While commonly found in news, science, and business contexts, remember that effective "corporate communication" involves more than just advertising; it's a comprehensive strategy that includes internal messaging, PR, and crisis management.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

business communication

Focuses more broadly on communication within a business context, not necessarily public-facing.

organizational communication

Emphasizes communication within any organization, including non-profits and government entities, rather than specifically corporations.

internal communications

Specifically refers to communication within the company, excluding external stakeholders.

external communications

Focuses exclusively on how a corporation communicates with the outside world.

corporate messaging

Highlights the specific messages a corporation wants to convey.

public relations

Deals more with managing the public image of a corporation.

investor relations

Specifically addresses communication with shareholders and potential investors.

marketing communications

Refers to communication strategies focused on promoting products or services.

corporate affairs

Encompasses a broader range of activities, including government relations and community engagement, alongside communication.

brand communications

Focuses on communication that reinforces a company's brand identity.

FAQs

How is "corporate communication" different from "business communication"?

"Business communication" is a broader term encompassing all communication within a business, while "corporate communication" is often used to describe a company's external messaging and public relations efforts.

What are some key elements of a successful corporate communication strategy?

Key elements include clear messaging, consistent branding, effective use of various communication channels, and proactive crisis management.

What's the role of social media in "corporate communication"?

Social media is a crucial tool for modern "corporate communication", allowing companies to engage directly with customers, share updates, and manage their online reputation. It is different from traditional "marketing communications".

What skills are important for a career in "corporate communication"?

Important skills include strong writing and verbal communication abilities, strategic thinking, media relations expertise, and crisis management skills.