If the words "dry," "boring," or "corporate" come to mind, consider infusing fun and humor into your overall brand identity to attract customers that will keep coming back.
"It would be, if we didn't insist again that the corporates come into the frame early on," says Allen.
One of my greatest fears was the corporates coming along and undercutting me in a tender situation any time they choose.
"In coming years we will have more corporates coming into Indian football, whether they be from India or overseas".
Shirts and other souvenirs are for sale, but there are no neon signs or corporate come-ons.
I considered these rules in the context of the day's corporate come-on's.
This is when a corporate condo comes into play".
The only large corporate that comes to mind is Next, which is headed by the Tory peer Lord Wolfson.
The write-offs, on just direct taxes, that the government offers corporate India comes close to $20 billion.
These events have become the places where corporate America comes to party".
A prediction: David Foster Wallace's prediction about creeping corporate sponsorship comes true.
