The cause of women's rights aligned nicely with Kering's demographics, as Pinault believes a corporate cause must.
There are sections devoted to topics that include recipes, "moms like me," children (Land O'Kids, of course) and youth sports, a favorite corporate cause of Land O'Frost.
Of all these things, the one that seems to have flourished most in the past 40 years is, of course, the corporate cause.
This is a skewed version of commitment that rewards people for their willingness to sacrifice time and energy from their personal lives in the pursuit of the "corporate cause".
Dianne, the chief businesswoman, for instance, wants Shannyn, the spa director, to get her teeth fixed, even though Shannyn has already made manifest her commitment to the corporate cause by upgrading her bra size to a point that leaves her suitable only for a very limited number of work environments.
Some of these themes are set to continue into 2012 - cost cutting and line rental increases - but we believe a worsening macro environment will negatively impact the 50% of BT that is corporate, causing an increasing drag on growth and risk to the revenue outlook.
You can follow him on twitter @kylewestaway Read more stories like this: From tigers to toilets: the rise of corporate cause marketing in India New survey shows FTSE 100 companies have increased charitable giving Enterprise development - 25 years of empowering social visionaries The social impact hub is funded by Anglo American.
The corporate cause team sprung into action to spread the word.
The promise of peace and prosperity in exchange for decades of hard work and sacrifice to the corporate cause went up in recessionary smoke.
My supervisors understand that I am are a person outside of the time I dedicate to the corporate cause; that I have commitments to keep and people who rely on me in addition my obligations in the office.
