For years, Woods fueled a frenzy of investment in the game — from corporate sponsors, advertisers, broadcasters, clothing and equipment manufacturers, even golf-course developers.
The program described in The New York Times exposé involved an illegal ménage a trois including: 1) the corporate television news broadcasters; 2) media military analysts employed by arms dealers and military, and 3) neocon Pentagon big wigs.
The war on public broadcasters by corporate media is currently enjoying a resurgence.
Without it, the SPL's broadcasters and corporate sponsors will surely demand that their contracts be renegotiated, and are likely to take the league to court if it refuses.
The product is there, the eyeballs are there – it's time for FFA, PFA, media broadcasters and corporate sponsors to "take the pledge" and to give this remarkable squad of athletes the ongoing financial support they need to reach the very pinnacle of world sport.
But two groups -- broadcasters and corporate partners -- clearly stand to benefit the most.
The gloves finally came off at the Soho House last night when Charles Allen decided to taste the goodwill of Channel 4. C4 chairman Luke Johnson was less than impressed to discover that the ITV executive who had spent much of the weekend attacking Channel 4's finances was now filling up on the broadcaster's corporate hospitality.
FIFA's corporate sponsors as well as broadcasters who bought rights for billions of dollars potentially could also seek legal redress.
But it is worth noting that Goldman Sachs, currently at the center of a debate about whether buyout financing can mix with investment banking, has just been replaced by Merrill Lynch as the longtime corporate broker for British satellite broadcaster BSkyB.
In 1981, broadcaster RKO General, the corporate heir, revived it as a production subsidiary, RKO Pictures Inc.
Uefa maintained that 85% of tickets will end up in the hands of fans, and that remaining tickets will be allocated to member associations, sponsors, broadcasters, government authorities and corporate hospitality.
