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Avoid using cliche and corny language.
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It is now two years – and two chief executives – since the launch of Halfords' "Getting Into Gear" three-year plan, a plan that was singled out by Management Today for playing "host to some of the most corny corporate language on the planet" (from an exceptionally strong field).
"Senator Cornyn's language, restricting needed, legal health care for women, was not included in the trafficking package the Judiciary Committee reported last year.
Although the play takes place in 1867, Mr. Hwang's characters speak a contemporary-sounding language inflected with moderately corny humor.
It feels incredibly corny to say, "He made a dead language come alive".
Although now a little outdated, the figure at the centre of the action - the caller - traditionally announces each number in a language so familiar it has become corny: "Two fat ladies - 88", "clickety click - 66".
I didn't particularly like the forced and extremely corny "you've been a bad boy" sort of language.
Sound corny?
Bruce Springsteen "corny"?
Or corny.
Corny, absolutely.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com