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Since last September, TCM, which is in 70 million cable households, has been stepping up initiatives to reach viewers who are younger than its devoted core viewership.
Two factors changed the trajectory of the show this year: its early seasons became available on Netflix, and repeats began running on FX, a cable channel with an audience especially well matched to the show's core viewership.
This indicates that Twitter TV can be used as an important tool to reach audiences beyond a program's core viewership".
According to O'Brien's agent, Richard Rosen, Koonin arrived in Los Angeles with throngs of data to emphasize how O'Brien's core viewership of young men was exactly what TBS could deliver.
"It's like if [Barack] Obama came down to Louisiana and got into a submarine and went down to the bottom of the Gulf to try to figure out how to stop the leak". According to O'Brien's agent, Richard Rosen, Koonin arrived in Los Angeles with throngs of data to emphasize how O'Brien's core viewership of young men was exactly what TBS could deliver.
This indicates that Twitter TV can be used as an important tool to reach audiences beyond a program's core viewership". This broader tweet-viewing demographic could also mean that TV shows whose audience skews older could reach a younger audience by nature of the tweets viewed by Twitter users.
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In its "core" NFL viewership folks don't like the kneeling, so it would appear the NFL should heed the President's advice.
This season might have stripped YES's Yankees viewership to its core viewers, without casual and fair-weather fans.
But none of those problems hit the core of Facebook's business — digital advertising — the way the discrepancy over measurement of video viewership does.
The horse had nationwide appeal, but California Chrome's core fan base was centered in the Central Valley of California; the Sacramento television market ranked sixth in the nation for television viewership on Preakness day, and third in the nation on Belmont day.
Viewership and industry practices.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com